產品影片製作範例
適合廠商:
1.需要建立品牌印象、品牌知名度之廠商
2.需要以新奇方式吸引顧客之廠商
3.要推廣課程、講座、活動、產品之廠商
4.想詳細介紹產品之廠商
效果功用:
1.利用名人專訪、活動專訪影片在課程、講座、活動前做網路曝光,增加參與人數。
2.利用動態影片介紹產品效果、功用及步驟,讓消費者一目了然,增加購買機會,同時在網路曝光吸引大量消費者。
效果更佳:
1.可配合課程、講座、活動網路造勢:擁有更多客戶
2.可配合粉絲團活動:吸引粉絲
3.可配合找模特、名人、專家、Youtuber代言:增加產品見證力與吸引粉絲
知名品牌產品影片範例:
困境:
1.系列產品品項多,但系列出貨狀況差,顧客只購買單一產品。
2.單一產品功效多,卻無法深入消費者,讓消費者提起購買慾望。
影片企劃解決困境:
1.將產品組合成一套拍攝,希望顧客成套購買。
2.從消費者生活遭周,挖掘消費者需求,引起消費者好奇。 例如:頭髮受損即使外出紫外線,對頭髮也會損傷。
3.以圖示對應狀況,一個圖示配合一個狀況,清楚說明產品如何解決這樣需求。
4.讓消費者帶入使用情境,能想像自己使用狀況。
5.熱銷保證,加強消費者對產品安心,加強購買信心。
6.展現產品驚奇的效果,讓消費者驚奇。
操作效果:
1.產品效果明顯,顧客詢問度大大提升,電話接不停。
2.搭配專案一組一組銷售,整組銷售狀況大幅提升。
操作步驟:
產品影片:
知名品牌產品影片範例2:
困境:
1.此為業務推廣至髮廊的高級髮品,操作複雜,單價高,專業度高。
2.業務推廣無法顯示出產品效果,說服力不足。
3.業務專業度不一,無法專業說明產品操作
影片企劃解決困境:
1.找知名髮品講師,提高專業度說明,強化與設計師的溝通。
2.找知名髮品講師拍攝影片,將複雜產品簡化操作,步驟清晰,讓設計師能快速使用。
3.前後對比凸顯產品效果。
4.影片配合美髮權威媒體造勢與活動,讓設計師提升產品信任度。
操作效果:
1.業務在介紹產品時使用影片,化繁為簡的操作,讓設計師接受度大大提高。
2.知名講師取代業務,以影片高專業度描述,業務推銷合約達成率上升。
3.質感影片,提升品牌格調,提升與創造產品價值,跳離其他廠商價格戰的降價策略。
產品影片:
知名品牌產品影片範例3:
困境:
1.粉絲團瓶頸:與顧客互動不佳,粉絲團以照片已經較難吸引人。
2.銷售瓶頸:品項雜,產品多卻賣不好。
3.想要提升粉絲團按讚次數。
4.產品操作較難。
影片企劃解決困境:
1..粉絲團改用影片描述及操作產品,增加粉絲及互動度。
2.產品可以互相搭配操作,一次提升多種產品買氣。
3.產品簡化操作,顧客使用簡單。
操作效果:
1.影片簡化操作後,顧客在操作上的客服問題減少,在產品不正確使用造成退貨情況幾乎沒有。
2.影片較原本粉絲團圖文貼文,按讚數提升300%。
3.影片所使用的不同系列產品皆有顧客詢問,搭配購買。
產品影片:
產品形象圖拍攝範例:
Dount形象圖拍攝:
您需要做的:
※在下方寫下您的需求與問題,我們免費幫您規劃,只要在論壇留下感謝即可。

※不知道真正自己的需求嗎? 點擊DIY自己規劃
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拍攝產品之後很多客人都有問!而且把我們產品拍的真的很漂亮~~~
請問找小模代言效果會更好嗎?
秉持誠信原則,必須跟您說不一定哦!要根據您的產業及消費者受眾,去做判斷哦!在過去我們的經驗和資料數據庫中,例如:美髮、美容、服飾相關的產業,配合漂亮的模特兒,對於消費者購買意願有明顯差異。另外從我們數據庫中發現,強調功能性、數據、安全性等商品,權威媒體與專家見證效果會來得更優異哦!目前我們接單已經滿了,如果需要後續服務需要等到12月,如果您不願意等,我們也願意提供免費指導哦。感謝您得回覆。
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